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(323) 832-0248, (323) 722-3486 (fax) Nix Neighborhood Lending - 31. 10005 S. Central Ave.
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Company: Cash Converters Master franchisor: Richard Mukheibir Established in SA: 1994 Visit: www. cashconverters. When you think about Cash Converters, you primarily think retailer of second-hand goods. But dig a little below the surface and you find the brands philosophy is about giving a community access to cash.
Internationally, Cash Converters is primarily a pawnbroker for secured money lending, then a buyer and seller of second-hand goods.
In South Africa there were no laws governing pawn-broking and everyone did what they wanted it was the wild west out there. So when we launched the franchise in 1994 large personal loans nz wanted to position the business in a new, credible light and build a brand where mainstream people could come shopping, which meant we had to take it out of the seedy pawnbroking industry, says Large personal loans nz Mukheibir, master franchisor and MD of Cash Converters.
Fortunately, the Cash Converter franchisors are an accommodating lot and accepted that a certain level of customisation was needed to make the brand work in South Africa.